#marketing budgets

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#marketing-budgets
Media industry
fromWWD
4 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
Marketing tech
fromDigiday
4 months ago

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Marketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
Marketing tech
fromMarTech
1 month ago

CMOs brace for cuts as marketing budgets stay flat | MarTech

CMOs are facing stagnant marketing budgets amidst economic uncertainty, pushing for increased productivity through technology.
Marketing tech
fromAdweek
1 month ago

Marketing Budgets Remain Constrained Amid Economic Uncertainty

CMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.
Media industry
fromDigiday
1 month ago

'A conscious decision': Agencies still choose to go to Cannes amid economic uncertainty

Despite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
Media industry
fromWWD
4 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
Marketing tech
fromDigiday
4 months ago

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Marketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
Marketing tech
fromMarTech
1 month ago

CMOs brace for cuts as marketing budgets stay flat | MarTech

CMOs are facing stagnant marketing budgets amidst economic uncertainty, pushing for increased productivity through technology.
Marketing tech
fromAdweek
1 month ago

Marketing Budgets Remain Constrained Amid Economic Uncertainty

CMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.
Media industry
fromDigiday
1 month ago

'A conscious decision': Agencies still choose to go to Cannes amid economic uncertainty

Despite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
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